Its Only True if We MAKE It True

According to G. Michael Maddock and Raphael Louis Vitón, "Conscious Capitalism" Will Be The Framework For Your Next Decade Of Innovation, but I'm more inclined to Mr Garth's skeptical position on this,

This idea of "doing well by doing good" is fine up to a point, but ultimately it amounts to a denial rather than an affirmation of any non-monetary values.

If doing the right thing leads to increased profits that's all well and good and deserves pointing out, but since seekers of profit will always find it, such pointing out is not really necessary. The challenging situations are those where the claim that doing the right thing will lead to increased profit are either false or hard to prove. In such cases, the only way to get the profit motive to drive business in the right direction is to ensure that it does so by adding costs to doing the wrong thing. This means regulations with enforced penalties of a serious magnitude.

End of story.

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