African American Philanthropy

This session provides 1.25 CFRE credits.

 

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Session Description: This webinar focuses on African American Giving.

You will learn

  • Why Black Americans give 
  • Causes that inspire African Americans
  • Practical ideas for attracting African American donations
  • How to attract black supporters to your cause

Intended Audience:

  • Directors of Development
  • Alumni associations
  • Those in publication and public relations,
  • Nonprofits that want to engage their African American constituents and potential donors

Presenters:

Nelson Bowman, III 

Nelson Bowman, III is the Director of Development at Prairie View A&M University where he is responsible for managing major gift prospects, donor stewardship initiatives and the University’s internal school-based fundraising program, and most recently oversaw the successful completion of the University’s first capital campaign of $30 million. He has presented on the topic of fundraising at Black colleges and universities at several major conferences and is also the co-author of Unearthing Promise and Potential: Our Nation’s Historically Black Colleges and Universities. See here for more information about Nelson Bowman.
Mary Beth Gasman

Dr. Gasman’s work explores issues pertaining to philanthropy and historically black colleges, black leadership, contemporary fundraising issues at black colleges, and African-American giving. She is a Professor of Education at the University of Pennsylvania and has many publications including the
recent book ‘Envisioning Black Colleges: A History of the United Negro College Fund’ (Johns Hopkins University Press, 2007). Her work has been cited in various high profile media venues, including New York Times and CNN. See here for more information about Mary Beth Gasman.