Stewarding Donors to Inspire Future Giving

Session Description
Nonprofits experience a significant increase in philanthropic giving during the holiday season each year. Many annual donors choose to make their one gift at this time of year and many new donors will also be making gifts. But what happens after the holiday giving season ends? Is your nonprofit doing enough to inspire and retain these donors?
During this webinar Vanessa Chase will walk you through the essential principles of donor stewardship and discuss why stories are your best stewardship tool. You’ll come away with fresh ideas for stewarding year-end donors to build lasting relationships with them.
Learning objectives:
● Understand why donor stewardship is your best strategy for retaining donors
● Learn why not all donor stewardship is equal
● Tips for how to create your donor stewardship plan
● Learn 3 ideas for telling stories in your donor stewardship

Presenter: Vanessa Chase

Vanessa Chase is the President of The Storytelling Non-Profit and co-founder of Stewardship School. She founded The Storytelling Non-Profit in 2012 because she wanted to help non-profit organizations articulate their impact to donors in a way that would help them exceed fundraising goals. To date she has help non-profits throughout North America raise over $10 million. Her clients have included: Union Gospel Mission, BC Children’s Hospital, Cancer Care Connection, Universal Outreach Foundation, Hope For The Nations and A Rocha Canada.
As a recognized expert in communications and storytelling, Vanessa has been invited to speak at a number of events and associations including: NetSquared Vancouver, Artez Interactive, UBC Impact Labs and the Council for Advancement and Support of Education, Association of Donor Relations Professionals and Blackbaud Conference for Non-Profits.
Vanessa is a member of the Association of Fundraising Professionals Vancouver chapter, a CFRE candidate and currently serves as Chair of the Board of Directors at Women Against Violence Against Women.

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