Posts Tagged ‘url’

Please Don’t Change That URL!

Saturday, January 31st, 2009

From BBC – Radio Labs – How we make websites comes this quote:

It’s nice if URIs are human readable. It’s also nice if they’re hackable. It’s an absolute prerequisite that they’re persistent.

Don’t sacrifice persistence for the sake of prettiness or misguided SEO. URIs are your promise to the web and your users – if you change them or change their meaning you break that promise – links break, bookmarks break, citations break and your search engine juice is lost.

As long ago as 1998 and 1999 the W3C and Jakob Nielsen were giving the same advice, so this isn’t exactly breaking news. But the BBC story shows that the command is taken seriously by the creators of one of the best reputed dynamic web sites on the internet. So why do lesser entities feel the need to intermittently destroy all the value created by their employees in the form of established web presence?