Terry Burton
After more than two decades of work with charitable organizations Terry has learned how to get an early view of trends that are emerging and how best to both maintain and refresh your sources of funding. This runs the gamut from the stewardship of namesake donors who give again and again, to the multi-generational gifts to build endowment funds, to the crossover of corporate philanthropy into a marketing driven decision.
Author on the topic of corporate giving, employee giving in the workplace, foundation research, corporate sponsorship and monthly newsletter on recent giving history, Terry has his fingers in many pies in the kitchen we call prospect research. In 1995 he created PRO – Prospect Research Online and helped to move the sector into the digital age on leveraging on technology. Four years later he sold his interest and moved on to create Dig In Research, a company he runs today. In 2008, Terry was commissioned by John Wiley and Sons to write a book. His work, called ‘Naming Rights: Legacy Gifts & Corporate Money’ has become an industry benchmark on the topic.