Major Gifts & Emerging Trends in Healthcare

1.25 CFRE credits will be provided when you complete this session.

How to make sure you get your share in 2012


Session Description:

Terry Burton is a leading  major gifts analyst. This session provides a summary of lead gifts to health care recipients in North America for 2011 and what we can predict for 2012 and beyond.

In this recorded session, you will learn:

* Who received the BIGGEST GIFTS in 2011
* Who awarded those gifts
* The Why and the How

Criteria for major awards are changing. Get ready to take advantage of new trends in 2012.

And more…
* Capital campaign gifts and naming rights – what are the current values?
* Endowment dollars for medical research and how to keep those namesake donors returning
* Workplace philanthropy and how your employee groups can help you win the big gifts

You will also learn about the fast emerging trend of corporate dollars that are arriving with marketing expectations. Ethical dilemma? Yes and No. It depends. A high profile topic you can weigh in on and hear from others too.

This is a must see session to help launch your fundraising efforts for 2012.
Join us on January 19 to get a running start on next year’s goal.


Our Presenter: Terry Burton – Innovator, educator, author and public speaker in and around prospect research and the topic of naming rights in the nonprofit sector.

 After more than two decades of work with charitable organizations Terry has learned how to get an early view of trends that are emerging and how best to both maintain and refresh your sources of funding. This runs the gamut from the stewardship of namesake donors who give again and again, to the multi-generational gifts to build endowment funds, to the crossover of corporate philanthropy into a marketing driven decision.

Author on the topic of corporate giving, employee giving in the workplace, foundation research, corporate sponsorship and monthly newsletter on recent giving history, Terry has his fingers in many pies in the kitchen we call prospect research. In 1995 he created PRO – Prospect Research Online and helped to move the sector into the digital age on leveraging on technology. Four years later he sold his interest and moved on to create Dig In Research, a company he runs today. In 2008, Terry was commissioned by John Wiley and Sons to write a book. His work, called ‘Naming Rights: Legacy Gifts & Corporate Money’ has become an industry benchmark on the topic. His next book,Naming Rights 3.0 will be out soon.

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