How old are your donors?
This week I was privileged to speak with at least one out of every 10 attendees at the AFP Congress at our booth for ConnieHubbs.com. I also sat in on Judith Nichol’s session on Diversifying Your Donor Base.
Some interesting insights from both included the following:
- Most of our donors are aged 50 and higher.
- Gen Xers were the first generation to put animal charities first.
- Alumni from 1990 and later are not giving to their alma maters.
- Millennials are the first generation to be comfortable asking their peers to donate.
Who would like to attend a workshop/webinar on generational diversity in giving?