How old are your donors?

This week I was privileged to speak with at least one out of every 10 attendees at the AFP Congress at our booth for I also sat in on Judith Nichol’s  session on Diversifying Your Donor Base.

Some interesting insights from both included the following:

  • Most of our donors are aged 50 and higher.
  • Gen Xers were the first generation to put animal charities first.
  • Alumni from 1990 and later are not giving to their alma maters.
  • Millennials are the first generation to be comfortable asking their peers to donate.
Who would like to attend a workshop/webinar on generational diversity in giving?

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