Diversifying your Donor Base: Generation by Generation

Do you know the ages of your donors? Many of us live in a very diverse society but generational diversity is still a real challenge with many charities. Our traditional base of generous supporters often comes from those still living who grew up in the Great Depression and the Second World War. The Baby Boomers are their children and the most numerous generation. Next come the so-called Generation X, then Y or the Millennials.

Join Judith Nichols April 24 for her astute analysis on what we need to know about the strategies that work with each generation. Click HERE to join.


Leave a Reply