This “review” by Alex Moskalyuk of Goldstein, Martinand and Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is rather more of a summary athan a review – and by being so it demonstrates both why reading books isn’t necessarily all it’s cut out to be, and why including links in web pages is not a bad idea.
It may be that the book amplifies on how to implement each technique, and if so and if I was interested in actually going into sales then the book might be useful to me. But all I really care about is not getting tricked, and for that the brief summaries provided by Moskalyuk are in most cases all I need to “get the point”. (In fact much of what is published in books these days deserves little more than scanning so I don’t agree with those that complain about the web as encouraging that as opposed to “deeper” reading.)
But in some of the cases where I might be inclined to doubt the “research” quoted, a link to where I could check it out would have been most useful, and for that matter a well designed e-version of the book would probbaly better serve both my needs and those of the wannabe salespeople.