David Brin cheers on The Coming Transparent World while Jaron Lanier is decidedly less enthusiastic.
Lanier’s solution is to implement ownership of personal data with the right to deny access and charge whatever price we want for such access. Of course, although that might be built in to the protocols for transfer of digital information, it could never be made effective for traditional means of communication. Or can you envisage a way of preventing me from telling someone else your phone number that I just purchased?