John Shook is Selling a Book

Wow! That’s a pretty blatant bit of self promotion.
Start by asserting that everyone is arguing from ignorance but don’t do anything to dispel that ignorance in the article, and end with a promo for the book that you claim will get everyone up to speed. Really this is no different from the late night TV infomercial that promises a quick and easy way to lose weight, or earn fantastic amounts of money “Just buy my book to find the secret knowledge”. I’m disgusted.